Ever wonder how we spot trends at Trends? Well we're spilling the beans. Join long-time Trends analyst, Ethan Brooks, as he takes you through our process from start to finish, including: -What makes a great trend (and how to differentiate between trends and fads) -The tools we use to spot, vet, and validate opportunities -How to turn insights into viable business ideas You'll also learn little tricks of the trade, like our best questions for interviewing sources, how to manage your idea files, and how to spot mature trends overseas that can be introduced to new markets.